
Alpha Analytical (S) Pte Ltd, was formed on 6 June 1998 by a group of experienced professionals from the scientific instruments industry. We are the exclusive channel partner for several leading manufacturers of scientific instruments from the USA, Europe, Japan and Australia, to market and provide service support of their products to the scientific community in Singapore and other regional countries such as Malaysia, Thailand, Indonesia, Vietnam and The Philippines. Our Malaysia office, Alpha Analytical (M) Sdn Bhd, was formed on 25 October 1999, as part of our business expansion to develop the business in the Malaysia market.
We supply a complete and integrated portfolio of solutions and services for analytical and research work in the following specialty areas:
• Genomics, Proteomics and Metabolomics• Pharmaceutical and Drugs Discovery
• Environmental and Food Safety
• Electronic and Semiconductor
• Polymer and Petrochemical
• Food and Beverage
Our industry coverage includes:
Food Safety, Beverage, Environmental, Drug Discovery, Forensic, Clinical Research & Toxicology, Pharmaceutical, Petrochemical, Proteomics, Genetics, Metabolomics, Water Analysis, Semiconductor & Microelectronics & Metallurgy.

Our Vision:
To be the Partner in Scientific Analysis and Discoveries.
Our Mission:
To Excel in our Products, Services and People.
Our Core Values:
"CAN DO!" - Having a positive attitude, taking on challenges with enthusiasm.
CREATIVE - Being resourceful, “thinking out of the box” in our work to create additional value for our customers.
INTEGRITY - Being committed to our promise, upholding the trust and confidence of others in us.
RESPECT - Looking beyond oneself; building trust and collegiality through openness and goodwill.
TEAM SPIRIT - Working as a team and with our partners to achieve common goals.
DANIEL HNG
MANAGING DIRECTOR
Daniel graduated with a Bachelor of Science Second Upper Honours degree from the University of Malaya in 1989. He joined the scientific instrument industry upon graduation and has not looked back since.
Starting as a Sales and Application Executive, Daniel worked his way to become a General Manager of a local scientific instrument company. In 1998, together with a group of engineers and product specialists, Daniel started Alpha Analytical (S) Pte Ltd.
Under the stewardship of Daniel, Alpha Analytical has consistently increased its market share in the scientific instrument business in the region, in particular, Singapore and Malaysia.
Today, with fully operational offices in Singapore, Malaysia and Philippines, our business is supported by a capable team of 50 including sales & marketing specialists, service engineers, application specialists, customer support executives, admin & account executives and technical consultants.
Daniel is a firm believer in establishing long term business relationship with customers and suppliers. His values are centered on sincerity, honesty and integrity. His passion is driven by a desire to help the scientific community do what they are doing better.